Consumer behavior Essay Example | Topics and Well Written Essays - 500 words - 4

Consumer behavior - Essay Example A manager has to come up with a strategy that will ensure that the sales promotion efforts put in place are profitable and achieving the set goals by the company. In the case of the first problem of increasing the sales volume of the company, a manger should make an analysis of the previous sales levels before the sales promotions and the new sales volume achieved after the sales promotion strategies. The aim of sales promotion is to increase the sales volume. Therefore, if the promotions will have no effect on the sales volume, then it would be appropriate to scrap off the sales promotions. Sales promotions are usually the capital intensive, therefore, the management should ensure that benefits outweigh the costs. That means that a high pricing strategy should be formulated to ensure that the high prices compensate for the increased costs. The sales promotions should also be tailor made for the target market and regions that the company has not ventured in. that will ensure an incre ase in the market share of the company. In the problem of the issue of the promotions being profitable as expected, a company can list down the profits against the costs of the company. The strategies formulated should be aimed at increasing profits and the market share of the company. In such a situation, the company can set a relatively higher price and aim at increasing the sales volume (Feinberg 281).The manager should ensure that efficiency is maximized to cut down on the costs of the company.