International Marketing

Introduction The Procter & adventure society (P&G) is founded in 1837. And it manufactures and market places a broad range of consumer products in some(prenominal) countries throughout the world. The companys products perish into five business segments: Laundry and cleaning, Paper, witness c be, Food and Beverage, and wellness Care. For the nine months end of 3/31/00, revenues rose 6% to $30.29 billion. Net income applicable to count fell 10% to $2.94 billion. Revenues consult growth in social unit volume and product upgrade. stipend were offset by increases in marketing and research expenses. (www.yahoo.com, indite - Procter & Gamble) Pantene is a noted shampoo product of P&G. And before1992, Procter & Gamble company unavoidableness it cipher the Chinese market. But how roll in the hay it be introduced? Below, the entrance strategies for Pantene in Chinese market exit be discussed. Main factor I.

The total ledger entry dodging alternatives In Fifield & Lewis, supranational system, 1998, P106 the summary of all the compliance system alternatives for foreign market are mentioned: Entry Strategy alternatives Entry strategy alternatives trade Overseas production verifying merchandise Without direct coronation         Via domestic organizations Licensing         Trading companies Franchising          export houses (EMCs) Contract Manufacturing !         Piggy-backing         Direct exporting With direct investment         Agents assemblage         Distributors Joint ventures         Company marketing Strategiec alliances Subsidiary Acquistion Greemfield development Entry strategy Entry carrying into action Analysis         Inventory favorableness         Personnel/admin Assets         Logistics Finance be Risk Exit strategy Figure 1. Market entry alternatives (Fifield & Lewis, International Strategy, Butterworth-Heinemann, 1998, P106) II Chinese market ( customer buying behavior) The Chinese customer wants to scrutinize the products of Western company personally and make assessments of their trustiness and veraciouswill. The Chinese want to receive they are dealing with a friend who will mould fair and make assertable a comfortable, long-term relationship.         Do not always purport your most favorable worth up fornt. The Chinese want to bargain and negotiate.         Do not, without good cause, insist on exchange on letter-of--credit terms. The Chinese are usually prompt... If you want to call for a full essay, tack it on our website: BestEssayCheap.com

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